Our latest updates
New in our advertising offering, at no extra cost
More impact for your ads
We are expanding our Advertising offering with a new digital reading moment for your messages. From now on, all company announcements will be grouped into a clear, interactive digital booklet, accessible with a single click. An added benefit for our member pharmacies—at no extra cost to you.
The Mededelingen van de firma’s newsletter is published every two weeks. In the first edition of each month, it also showcases offline advertisements from the Korte Berichten, giving campaigns a seamless digital extension and amplifying their reach.
Your advantages
- Greater visibility at no extra cost : your print ads are automatically extended online, increasing reach among pharmacists.
- Enhanced readability : a clear, interactive format designed to capture attention instantly.
- Immediate impact : your messages reach pharmacists quickly, efficiently, and in a targeted way.
A simple, smart solution that strengthens your connection with pharmacists !
Insight that connects, powered by APB. And above all: we remain true to ourselves.
Solutions becomes Intelacy – a new name, the same trusted service
Today we are taking a major step: Solutions becomes Intelacy. With this new name and identity, we are expressing more clearly what we stand for, and how we support our partners in care and the health industry. We remain the same people, with the same expertise and the same reliable services – but now with an identity that better reflects our role and ambition.
New look, same trusted core
Why Intelacy?
The healthcare sector is getting more complex. The rules are evolving, collaboration is changing, and digital processes require careful guidance. Our partners are therefore looking for more than just solutions: they welcome an expert guide who can provide insight into the complexity.
With Intelacy, we make it clearly visible that we go beyond merely offering solutions. We connect expertise with real-world practice, enabling our partners to operate more effectively in a challenging environment.
With Intelacy, we emphasise what has been our core for years: translating the challenging reality of pharmacy into clear insights, reliable support, and concrete actions.
Connecting pharmacy intelligence to your business
It is no coincidence that our name includes the words ‘intelligence’ and ‘pharmacy’. We combine smart insights with precise execution, always rooted in pharmacy expertise. We use our accumulated knowledge to help organisations in care and the health industry move forward. We connect ‘pharmacy intelligence’ directly to the business and operational challenges of our partners.
These values are central to us:
Connection
We work closely with and for partners in care and the health industry. We create connections between expertise, data, and daily practice.
Insight
We make the complex reality of the pharmacy sector accessible and actionable, empowering our partners to make better-informed decisions.
Trust
We work openly, ethically and with the reliability you expect from us – a continuity we are further strengthening, powered by APB.
We are still who we are
We remain true to ourselves, only more recognisable and clearer to the outside world. Everything essential to our partners remains unchanged: our people, our expertise, our values, and our reliable services. With a new name, a classy visual identity and a clear story that better reflects our mission and role.
Intelacy supports organisations with every challenge related to the pharmacy sector: from insight into regulations and process optimisation to data translation, reporting, digital journeys, and strategic advice. Our partners can count on us as a reliable guide and as a practical sparring partner.
With Intelacy, we are reinforcing our mission: connecting pharmacy intelligence to your business, today and in the future.
Your brand prominently displayed on the envelope of the Korte Berichten.
Your message in our Prime spot
With the Prime spot, your brand is placed directly into the hands of every community and hospital pharmacist in Belgium and the Grand Duchy of Luxembourg.
What is the Prime spot?
As part of our ongoing commitment to more sustainable solutions, we now deliver Korte Berichten in an envelope to all community and hospital pharmacies in Belgium and the Grand Duchy of Luxembourg.
On the front of this envelope, you have dedicated advertising space - the ideal place to immediately catch the pharmacist’s attention.
Optimal reach
Korte Berichten is delivered to all community and hospital pharmacies in Belgium and the Grand Duchy of Luxembourg, as well as to our subscribers in the sector. This represents a total reach of 5,260 copies.
Book early
This year, you can reserve the Prime spot for publication in April, June, September and December, each time on the first day of the month.
Contact us for more information or to book your advertising space: contact@intelacy.be.
The service is becoming firmly embedded in everyday pharmacy practice.
Phil Connect on a fast track
At Intelacy, we focus on delivering services with measurable value. That’s why we systematically monitor the impact our services have in pharmacies. The evolution of Phil Connect speaks for itself: the range of content is expanding, usage continues to grow, and its added value is becoming increasingly visible in daily pharmacy practice.
Medicines and parapharmacy
Both medicines and health products require correct and targeted use. The need for reliable educational material is therefore logical. Last summer, we included a non-medicinal product in Phil Connect for the first time: the Bota range. Feedback from pharmacies has confirmed the demand for these materials.
Since their introduction in July 2025, these materials have already been consulted 2,124 times.
Figures that inspire confidence
Phil Connect is now firmly embedded in everyday pharmacy practice – and the numbers speak for themselves:
- 30,204 consultations* in 2025 — an average of 2,500 per month
- A daily average of 130 consultations
- Two out of three pharmacists have already used Phil Connect
- Available in 92% of pharmacy software systems
With Phil Connect, pharmacists enjoy one-click access to up-to-date information about your products. Valuable resources no longer get lost in the flood of available information.
Make it easy for yourself…
… by distributing your materials through Phil Connect. You provide the content, and we deliver it directly to the pharmacists.
Contact us today for a tailored proposal.
*Since 2025, Phil Connect and FarmaContent have joined forces to efficiently share materials with pharmacists. The figures shown include both services.
Guaranteed reach through Phil Connect.
Connect with all Belgian community pharmacists
With Phil Connect, every community pharmacist in Belgium gains direct access to your educational materials when dispensing your products to patients. In addition, any new material you provide is announced to pharmacists via our Mededelingen van de firma’s newsletter, enabling them to start using it immediately.
Reliability
All materials we receive are validated by our Centre for the Scientific Development of Pharmacists (CWOA) before being made available in Phil. This ensures that pharmacists can support their patients correctly and with confidence. By entrusting us with the placement of your materials in Phil, your brand benefits from the credibility associated with APB’s services.
Boost your visibility
Intelacy is committed to helping you strengthen your brand. Combine a placement in Phil Connect with a campaign across our channels to boost your visibility among pharmacists. We are happy to think along with you to define the most effective approach.
Get in touch with us today for a tailored proposal.
Boost your message on themed awareness days.
Your campaign, perfectly timed
Want to highlight your brand in a credible and impactful way? Themed awareness days offer the ideal moment to do so! Anchor your campaign in current topics and deliver a message that truly resonates with your audience.
More than just a date on the calendar
Awareness days allow you to tap into relevant themes, showcase your social engagement, and reach your audience with meaningful content. As a trusted health adviser in every neighbourhood, the pharmacist is the ideal partner to convey your message accurately and professionally to patients.
Through channels such as MyAPB and Phil Connect, you reach thousands of pharmacists and their patients directly. Together, we ensure your message is not only seen, but also heard and understood. Here are a few successful examples:
- On 29 October, we focused on psoriasis and highlighted the key role pharmacists play in supporting patients with this chronic skin condition. Thanks to Phil Connect, pharmacists had access to clear, practical and ready-to-use educational material to further strengthen their pharmaceutical care. And it worked: the material was consulted no fewer than 655 times!
- On World Patient Safety Day 2025, the spotlight was on safe care from birth onwards. We focused on Respiratory Syncytial Virus (RSV). With an integrated approach using Phil Connect, a targeted online announcement, and an advertisement in Korte Berichten, our client’s message reached pharmacists quickly and efficiently. The result was impressive: the RSV-related materials were consulted 2,785 times.
We would be delighted to collaborate with you on upcoming awareness days for your next campaign. Get in touch with us today. We’re here to help you strengthen your impact!
Check our newsletter’s 2026 publication schedule.
Plan your online advertisements
We send out our “Mededelingen van de firma’s” newsletter on fixed dates, helping you plan your online advertisements efficiently. You can consult the publication schedule here.
Your message is published online where pharmacists are sure to notice it. Every two weeks, we reissue all the published messages in a targeted newsletter, “Mededelingen van de firma’s”, and send it to more than 13,000 contacts in the pharmacy world. Six weeks later, you receive an impact report from us with the measurable results of your message.
Contact us for more information or to reserve your advertisement: contact@intelacy.be.
Thank you for your trust.
A year of successful collaboration
2025 was a year full of challenges and successes. Thanks to your trust and collaboration, we achieved great results. That’s why we are pleased to share a few highlights:
- 77 partners collaborated with us
- 99% of our 12,690 subscribers were reached through our newsletter
- 28% click-through rate*
Numbers only tell part of the story, but they clearly show how valuable our collaboration has been. Thank you for your trust and partnership in 2025. Together, we will continue building toward an even stronger 2026.
*According to HubSpot, the average CTR for email campaigns is between 2% and 3%.
An overview of the deadlines for submitting your advertising materials.
Advertising schedule for Korte Berichten
Korte Berichten is the leading professional journal for pharmacists and their teams. With a print run of 5,260 copies in both Dutch and French, we cover all the community pharmacies and hospital pharmacies in Belgium and Luxembourg, as well as many pharmaceutical professionals.
Choose from a range of advertising formats: branded content, a traditional message or an eye-catching insert. Advertising in Korte Berichten guarantees maximum visibility. You can consult the publication schedule here.
Contact us for more information or to reserve your ad space: contact@intelacy.be.